Tag Archives: Marketing

Tips for Marketing a Content Website

Here are some things you can do to help market a content website: Have great content.  Nothing keeps people coming back for more than great content.  Also, search engines love updated and new content. Social Media Presence.  Set up social media pages for your website, especially Twitter, Facebook and Google+, and if possible, set up your website to automatically post to each of them every time you add content.  Set… Read More »

Should We Focus on Marketing to New Customers or Loyal Customers?

Angela Prilliman posted an interesting question on American Express’s OPEN Forum: As a small business owner, the majority of your marketing and advertising budget should be focused on who: New customers or loyal customers? We know that there should be a balance of customer acquisition and customer retention marketing efforts, since both are important. But which way do you lean and why? Which brings you the most revenue? Although I… Read More »

Things Needed to Create a Great Website

When creating a website, it is important that you have all the necessary components for it to be successful, and it involves more than just the building of the website itself.  From strategy, to building, to marketing, to monetization, and beyond. In this article we will go over what things you will need to consider and incorporate into your plan.  First I will list each in a bullet list, and… Read More »