Tag Archives: Content

Google Kills Google Authorship, No More Recognition for Writers

One of the biggest benefits of Google Authorship was the fact that the actual content creators, the authors, finally get the recognition they deserve for their hard work. Before Google Authorship, the focus was always on the website and the company’s brand, not the author. In fact, oftentimes authors were lucky to even get a by line on things they created. It is not uncommon for authors to write hundreds… Read More »

Can I Pay Bloggers and is Disclosure Required?

Yes, it is okay to pay bloggers, but depending on what they are blogging about and what jurisdiction they are in, there may be some disclosure requirements. For example, if you are asking them to review or write positive things about a company, product or service and pay them, some jurisdictions require that it be disclosed that it is a paid advertisement or otherwise indicate that the article was sponsored… Read More »

Labeling the Purpose of Links in HTML could Reduce Link Spam

In order to help search engines like Google & Bing understand the weight and importance of links on a page, and to reduce link spam, perhaps we need to start labeling the purpose of the links on our websites and blogs. In a previous article, we talked about “Is linking dead for SEO?” and Matt Cutt’s statement that guest blogging for SEO is dead.  Search engines are finding that using… Read More »

Tips for Marketing a Content Website

Here are some things you can do to help market a content website: Have great content.  Nothing keeps people coming back for more than great content.  Also, search engines love updated and new content. Social Media Presence.  Set up social media pages for your website, especially Twitter, Facebook and Google+, and if possible, set up your website to automatically post to each of them every time you add content.  Set… Read More »

Things Needed to Create a Great Website

When creating a website, it is important that you have all the necessary components for it to be successful, and it involves more than just the building of the website itself.  From strategy, to building, to marketing, to monetization, and beyond. In this article we will go over what things you will need to consider and incorporate into your plan.  First I will list each in a bullet list, and… Read More »