Category Archives: Online Marketing

Slow Launch Your Membership Website or be Banned by Google

I see a lot of new websites make this mistake.  They launch a new membership website, forums, double opt-in list or other website that requires people to signup and receive an email to verify their account.  But because they did not do a gradual launch, Gmail and other mail providers freak out at the sudden influx of verification emails, and either shuffle their emails into spam, or worse, block their emails entirely. Then,… Read More »

Labeling the Purpose of Links in HTML could Reduce Link Spam

In order to help search engines like Google & Bing understand the weight and importance of links on a page, and to reduce link spam, perhaps we need to start labeling the purpose of the links on our websites and blogs. In a previous article, we talked about “Is linking dead for SEO?” and Matt Cutt’s statement that guest blogging for SEO is dead.  Search engines are finding that using… Read More »

Is Linking Dead for SEO?

In a controversial and much talked about post by Matt Cutts, entitled “The decay and fall of guest blogging for SEO,” the head of Google’s Webspam team declares that guest posting for SEO purposes is dead. In his post, which has been edited several times for clarity, he attempts to clarify that Google is targeting spammy links only, but leaves the door open for linking for legitimate purposes. Google is in an… Read More »