Category Archives: Marketing & Sales

Should We Focus on Marketing to New Customers or Loyal Customers?

Angela Prilliman posted an interesting question on American Express’s OPEN Forum: As a small business owner, the majority of your marketing and advertising budget should be focused on who: New customers or loyal customers? We know that there should be a balance of customer acquisition and customer retention marketing efforts, since both are important. But which way do you lean and why? Which brings you the most revenue? Although I… Read More »