Category Archives: Content Marketing

Should I use different pen names for different audiences?

Maintaining three pen names means three different brands, with three different marketing efforts. It takes a lot of work. Before you decide, you would want to consider the following: Will any of your audiences react negatively if they find out you also write for the other audiences? For example, will some people devalue your business advice if they know you also give dating advice? Will certain people reading your more… Read More »

Why Google Needs Our Help

I just finished watching the movie The Internship, a comedy about two out of work salesmen who try to get an internship at Google, and it got me thinking.  As many of you know, Google has discontinued the Google Authorship program, and is getting very aggressive about link spam (see my article Is Linking Dead for SEO? for some commentary about that). The fact is, Google is at war… at war with spammers,… Read More »

Google Kills Google Authorship, No More Recognition for Writers

One of the biggest benefits of Google Authorship was the fact that the actual content creators, the authors, finally get the recognition they deserve for their hard work. Before Google Authorship, the focus was always on the website and the company’s brand, not the author. In fact, oftentimes authors were lucky to even get a by line on things they created. It is not uncommon for authors to write hundreds… Read More »

Can I Pay Bloggers and is Disclosure Required?

Yes, it is okay to pay bloggers, but depending on what they are blogging about and what jurisdiction they are in, there may be some disclosure requirements. For example, if you are asking them to review or write positive things about a company, product or service and pay them, some jurisdictions require that it be disclosed that it is a paid advertisement or otherwise indicate that the article was sponsored… Read More »

Guest Blogging for Google Authorship Reputation instead of Link Building

Matt Cutts, the head of Google’s Webspam team, has publicly and repeatedly stated that guest blogging for SEO purposes is dead.  We are already seeing that Google is taking an aggressive stance towards link spam, especially on guest posts and link farms. One thing that really hasn’t been touched upon, but is lurking in the background, is guest blogging for the purpose of increasing your Google Authorship reputation. As Google… Read More »

Tips for Marketing a Content Website

Here are some things you can do to help market a content website: Have great content.  Nothing keeps people coming back for more than great content.  Also, search engines love updated and new content. Social Media Presence.  Set up social media pages for your website, especially Twitter, Facebook and Google+, and if possible, set up your website to automatically post to each of them every time you add content.  Set… Read More »